Social Impact News
The 4th Sector is evolving quickly so staying up to date can be a challenge. We are committed to keeping learning and thought leadership at the forefront!
News & Articles
The latest and greatest from leaders in the 4th sector.
Maker and Moxie
July 27, 2022
The Power of a Purpose-Driven Brand (And How to Build One)
What is a purpose-driven brand? A purpose-driven brand is a brand that is motivated by their core mission. The reason why they exist is to solve a problem or meet a need in society, and that purpose informs the brand's vision, mission, story, visual identity, decision-making, and more.
July 26, 2022
Global Study Reveals Consumers Are Four To Six Times More Likely To Purchase, Protect And Champion Purpose-Driven Companies
A groundbreaking global study analyzing the business value of brands having a well understood “Purpose” has revealed a strong business benefit to such purposeful brands and their companies, as consumers are four to six times more likely to buy from, trust, champion, and defend companies with a strong Purpose.
IBM Institute for Business Value
July 25, 2022
Consumers want it all
In 2022, consumers expect hybrid shopping experiences, sustainability, and purpose-driven brands.
June 24, 2022
Women prefer values-based investing. What that might mean for their wealth.
Most women prefer investing in a way they think will help the environmental or do social good. Their enthusiasm could help them boost long-term wealth.
May 26, 2022
The Key to Unlocking Your Company’s Growth Potential
The Key to Unlocking Your Company's Growth Potential In its most basic form, Gulati says, a company's purpose is a generalized intention about how you want to be in the world. A deeper, thoughtful purpose helps leaders set and achieve goals, not to mention go after a long-term vision. In other words, purpose is a key part of unlocking your company's growth. But how? For Gulati, the answer is multifaceted.
May 20, 2022
Where ‘Woke’ CEOs Are Falling Short
Where ‘Woke’ CEOs Are Falling Short - A fascinating article on stakeholder capitalism and the “metamorphosis of business”. Can CEOs run the world? And will the world allow them to? That has become a central question of our times, as leaders of big business step up to address some of society’s most pressing problems. Consider: • A majority of Fortune 500 CEOs, according to Fortune’s polling, have now committed to, or are planning to commit to, the U.N. goal of reaching net zero emissions by 2050 or sooner. Combating climate change, a complex undertaking once seen as primarily a government challenge, has moved solidly into the C-Suite...
January 21, 2022
2022 EDELMAN TRUST BAROMETER – The Cycle of Distrust
The 2022 Edelman Trust Barometer is our 22nd annual trust and credibility survey. The survey was powered by Edelman Data & Intelligence (DxI) and consisted of 30-minute online interviews conducted between November 1 and November 24, 2021. Business’ societal role is here to stay! We see an even greater expectation of business to lead as trust in government continues to spiral. But this is not a job business can do on its own. Business must work with all institutions to foster innovation and drive impact. Vicious cycle of distrust fueled by government and media! We find a world ensnared in a vicious cycle of distrust, fueled by a growing lack of faith in media and government. Through disinformation and division, these two institutions are feeding the cycle and exploiting it for commercial and political gain.
January 19, 2022
LARRY FINK’S 2022 LETTER TO CEOS: The Power of Capitalism
When my partners and I founded BlackRock as a startup 34 years ago, I had no experience running a company. Over the past three decades, I’ve had the opportunity to talk with countless CEOs and to learn what distinguishes truly great companies. Time and again, what they all share is that they have a clear sense of purpose; consistent values; and, crucially, they recognize the importance of engaging with and delivering for their key stakeholders. This is the foundation of stakeholder capitalism. Stakeholder capitalism is not about politics. It is not a social or ideological agenda. It is not “woke.” It is capitalism, driven by mutually beneficial relationships between you and the employees, customers, suppliers, and communities your company relies on to prosper. This is the power of capitalism. In today’s globally interconnected world, a company must create value for and be valued by its full range of stakeholders in order to deliver long-term value for its shareholders. It is through effective stakeholder capitalism that capital is efficiently allocated, companies achieve durable profitability, and value is created and sustained over the long-term. Make no mistake, the fair pursuit of profit is still what animates markets; and long-term profitability is the measure by which markets will ultimately determine your company’s success.
Colorado Springs Magazine
January 5, 2022
A Testament To Your Dollar Mattering
Peri Bolts has a background in business operations, most notably working for Starbucks for nearly a decade. Despite her passion for operations and leadership, she was feeling unfulfilled by corporate life and “not being plugged into the community.” Ani Trejo Barrington has a master’s degree in divinity and thought the ministry would be her path forever. But after a move to Colorado Springs and the birth of her first baby, she found herself looking for another career. Ani soon launched a small vintage business and found herself offering her wares at a pop-up shop called Womxn of the Future.
Colorado Springs Magazine
January 4, 2022
Every Triumph Starts With Somebody Trying
James Proby describes his road to The Men’s Exchange as long, winding, and diverse, peppered with an array of jobs, but his passion for what he does is evident. He first recognized this particular need while working in employment services. “Every community in America,” he says, “has a way for women to get dressed professionally, yet those same resources don’t exist for men. So, if I were working with a graduating student or a transitioning vet or somebody who’s come out of homelessness, and we’re trying to get them dressed for a professional interview, there’s no place that we can refer them to.”
Colorado Springs Magazine
January 3, 2022
Voting With Your Wallet
Larger lessons: “Now more than ever,” Jonathan says, “you vote with your wallet. There are a lot of really good companies that are doing some pretty incredible things, and there are some companies that are doing some not so good things. But if you aren’t checking, if you’re not paying attention, then your dollar is saying you agree with whatever they’re doing. Do your homework and buy from companies that you believe in. Younger generations are hardwired for this stuff. They don’t know what it’s called. They don’t know what the language is. But this is absolutely how they think.”
Colorado Springs Business Journal
January 1, 2022
Think of Trust as a new form of currency in 2022
We need to unleash the power of purpose-driven organizations to build a better economy. By strengthening the supportive ecosystem for this 4th sector, we can rise to the challenge that the COVID-19 crisis has created to build a more resilient, inclusive, and sustainable world.
December 31, 2021
Unveiling The 2020 Zeno Strength of Purpose Study
Global Study Reveals Consumers Are Four To Six Times More Likely To Purchase, Protect And Champion Purpose-Driven Companies After evaluating over 75 brands, our research found that global consumers are four to six times more likely to trust, buy, champion and protect those companies with a strong purpose over those with a weaker one. The study reveals that when consumers think a brand has a strong Purpose, they are: • 4 times more likely to purchase from the company • 6 times more likely to protect the company in the event of a misstep or public criticism • 4.5 times more likely to champion the company and recommend it to friends and family • 4.1 times more likely to trust the company
National Institute for Social Impact
June 30, 2021
NI4SI Announces 5th Annual PRISM Awards for Social Impact
Press Release for 2021 PRISM Awards for Social Impact presented by National Institute for Social Impact
June 15, 2021
PwC planning to hire 100,000 over five years in major ESG push
Accounting firm PwC said on Tuesday it would invest $12 billion over five years to create 100,000 new jobs aimed at helping its clients grapple with climate and diversity reporting and also in artificial intelligence, as part of its new global strategy.
June 15, 2021
The Deloitte Global 2021 Millennial and Gen Z Survey: Highlights
In a time of crisis, younger generations hold true to their ideals and demand accountability
June 5, 2021
3 Reasons Why Social Impact Businesses are on the Rise
The business case for wanting to make a difference.
June 1, 2021
If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments
You must connect with customers on an emotional level to become a 'passion brand' by Entrepreneur Magazine.
Cone//A Porter Novelli Company
May 7, 2021
2021 Porter Novelli Business and Social Justice Study
Consumers, employees and other stakeholders charged companies to acknowledge their role in systemic injustices – and actively change the system. Now, it’s time to make good on promises made.
Stanford Social Innovation Review
March 16, 2021
The Next 10 Years of Impact Investment
To get an idea of where impact investment might be headed over the next decade, the authors examine where the field has been in three areas that play an outsized role in its goals and practices.
January 26, 2021
Net zero: a fiduciary approach
Larry Fink's 2021 Letter to CEOs
September 14, 2020
How to Manage Purpose and Profit, According to the CEO of a Pizza Chain With $400 Million in Revenue
Scott Svenson, the co-founder and CEO of MOD Pizza, explains his theory behind not compromising ideals to move the bottom line.
Harvard Business Review
September 1, 2020
Social Impact Efforts that Create Real Value
Companies don’t win over investors just by issuing sustainability reports and engaging in other standard ESG practices. What they need to do, says Harvard Business School’s George Serafeim, is integrate ESG efforts into strategy and operations.
January 1, 2020
Why Your Company Must Plan to ‘Do Good’ From Day 1
You're right to focus first on getting a business going. But there's no reason 'doing good' can't be part of it.