IMPACT SPOTLIGHT
PUTTING PEOPLE AND THE PLANET OVER PROFIT
1% for the Planet is a global movement that inspires businesses to support environmental organizations finding solutions to the planet’s most pressing environmental issues. We certify highly impactful donations, advise on giving strategies and amplify the partnerships in our network.
PUT SIMPLY: WE BRING PEOPLE TOGETHER TO INCREASE SMART ENVIRONMENTAL GIVING
While there are many ways to give back, 1% for the Planet also provides opportunities for individual engagement as well as a business membership program, which garners additional value and opportunity to those committed to supporting our planet.
ORIGIN
It all started when two businessmen met and bonded over their shared love for the outdoors. Realizing their responsibility to protect our planet, they decided to give 1% of their sales back to the environment—whether or not they were profitable.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement.
Soon after our inception, 1% for the Planet’s mission began to resonate across the globe. The idea was simple: because companies profit from the resources they take from the earth, they should protect those resources. Realizing their responsibility, brands such as Brushfire Records, Klean Kanteen, New Belgium Brewing, Caudalie and many more followed suit to join the movement.
We connect our members with high-impact environmental partners that align with their values and add to their brand story. In doing so, we take the time to get to know what’s really important to our members. Through our partnership advising process, we learned that member, Klean Kanteen cares deeply about a myriad of causes, which include connecting young people to the wonder and science of our world through environmental education. Beginning in 2008, Klean Kanteen’s support of NatureBridge is one of our longest-standing partnerships.
MORE THAN 5,000 MEMBERS ARE COMING TOGETHER TO PROTECT THE FUTURE OF OUR PLANET
“We exist to ensure that our planet and future generations thrive”
“1% for the Planet was founded to prevent greenwashing, certify reputable giving and provide accountability. It is a responsibility of businesses to give back and protect the land they use. Only 3% of total philanthropic giving goes to environmental causes and only 1% of giving goes to help the planet, we need to do more. We exist to provide a streamlined way for businesses to create change.” – Tatum Robinson, 1% for the Planet Communications Manager
GET INVOLVED
PLANET IMPACT FUND
When you donate to the 1% for the Planet Impact Fund at National Philanthropic Trust, your gift will simultaneously resource environmental organizations addressing today’s urgent environmental issues and power investments that build a healthy, sustainable world. You will propel efforts to combat climate change, advance environmental justice, foster conservation, lead the clean energy transition and more.